Startup Stories: Kevin from HighLyfe Entertainment

Kevin is the founder of HighLyfe Entertainment and HighLyfe Xperience, two related travel and entertainment companies that are geared towards collegeaged students. Kevin has some very interesting perspectives on starting a business due to the fact that he played D1 Football while he was creating his company. His interview excerpt follows:

Reid: What advice would you give aspiring entrepreneurs?

Kevin: One thing that I always tell any other entrepreneur is to save the time and the effort that I expended – try and stick to one thing and do it extremely well before you branch out. It will save you a lot of time and money. Be focused in your goals.

 Try and stick to one thing and do it extremely well.

R: What’s your process for idea generation?

K: I like to keep a book of ideas. Right now I have my core business and I don’t want to venture away from my core business for something that may or may not work. If it’s something that I can add to it and think that it will generate revenue, then I will consider it. However, I like to stay more with my core business because that is what’s bringing money in week in and week out. In the beginning, I wasn’t very good at that because I was all over the place. When you first get into business, you take every opportunity that comes your way, which is not always a good thing because you end up becoming clouded. If you are being pulled many different ways, it’s not going to help you get to where you want to go, as you will not be focused on any one particular thing.

R: What skills would you say are most important to being successful in entrepreneurship?

K: Time management. Time management is the number one thing that I feel is vital to the success of an entrepreneur. I think that without that, everything else almost falls apart – relationships, networking, and the like. You need people to help you along the way – you can’t do everything yourself and it’s vital to surround yourself with good people. Taking a class here at the University of Nevada, Reno I learned something very vital from Brett Simmons. He talks about in business, the CEO of the company should never take credit for a lot of successes because, most of the time, it’s not just about the CEO of the company. You may have had the idea but you have had to surround yourself with good people in order to be successful.

Time management is the number one thing that I feel is vital to the success of an entrepreneur.

R: What have been some of your failures and how have you dealt with them?

K: Like I said before, having a whole bunch of different things to deal with at one time has caused me to fail. It took me a while to realize what my main focus needed to be and what was going to drive revenue for me. I think that was the hardest point for me, and once I realized that, everything else cleared up. It made everything else so much easier, because you aren’t all over the place and you aren’t being pulled all these different ways.

R: What do you think is the major difference between entrepreneurs and someone that works for someone else?

K: My theory is that everyone is an entrepreneur. If you ever owned a lemonade stand on the side of the road when you were growing up, then you were an entrepreneur. I believe everyone has the capacity to become a successful entrepreneur, but I believe that when it comes down to it, not everyone is willing to take the risk and put themselves in the situation to possibly lose. I think that entrepreneurs are slightly crazy, because we are willing to risk everything in order to go for our dreams and very few entrepreneurs actually make it, but the few that do, do extremely well. I think that’s what it comes down to.

Everyone is an entrepreneur.

Find out more about Kevin and his company by visiting his website here.

Reid Lunceford is the Marketing Coordinator at the Ozmen Center for Entrepreneurship and can be reached at