- October 12, 2017
- Posted by: Marcus Casey
Thomas is an assistant professor of marketing at the University of Nevada, Reno. His seminal research investigating how switching costs affect consumer loyalty won the best article of the year award in the Journal of the Academy of Marketing Science. His current research studies customer feedback and includes work on the use of recommendation intentions metrics, the nature of different types of feedback, how firms learn from feedback, and what motivates consumers to provide feedback. He previously taught marketing to MBA students at the Leavey School of Business at Santa Clara University.
Thomas has done strategic reporting with MCI Telecommunications, agribusiness management consulting as a Peace Corps volunteer in Paraguay, and he co-founded a start-up company that designed, manufactured and sold solar-powered, wirelessly-activated crosswalk warning light systems nationwide. In recent years he has assisted a variety of Reno-area startup companies in operations and marketing capacities.
Mr. Burnham received his bachelor’s degree from Rice University and his Ph.D. in Marketing Strategy from The University of Texas at Austin. He relishes working with young entrepreneurs and has been actively involved in a variety of entrepreneurship activities at UNR, including the Pack Pitch and the Sontag Business Plan competition.