Sontag team touts diverse perspectives

From left, Alex Wittmann, George Nicholas, Briana Sorochak, Anthony Zunino, and Luis Cupas pose for a picture. Photo by Zoe Wentzel

From left, Alex Wittmann, George Nicholas, Briana Sorochak, Anthony Zunino, and Luis Cupas pose for a picture. Photo by Zoe Wentzel

By Zoe Wentzel

Understanding business isn’t always easy for a group of mechanical engineering majors, which is why senior George Nicholas and his fellow group members enlisted the help of friend and senior marketing student Briana Sorochek to compete in the Sontag Entrepreneurship Competition.

The competition, created through a $1 million gift by alumnus Rick Sontag to the University of Nevada, Reno, awards $50,000 to one winning team assisting them in starting their business. Throughout the competition, community business leaders offer participants guidance in developing their ideas.

Nicholas and his team’s business concept, which helps the elderly reduce life threatening falls by adding electromagnets to walkers, was first conceived as a part of a capstone course project required of mechanical engineering students. Through their process of designing, building and receiving a patent they decided their idea was good enough to enter the competition.

Knowing they wanted to enter their idea, they knew they needed someone who knew the business side of things. Enlisting the help of Sorochak was an important addition to the group.

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